Thriller Ident analysis

For the ident analysis we chose to analyse the ident for 20th century fox. This ident is good as...
The sound is quite loud which brings it to the attention of the audience, the music also starts as a drum role, suggesting that something good will follow. After the drum role, a brass orchestra starts to play, which can be interpreted as something with importance and of good quality is about to be shown, it can also be seen as something royal.

The visual side of the ident is quite straight forward, with the logo 3D giving it an edge to other idents as it was made during a time of great change of graphic improvements. The clip zooms out and pans across showing the whole logo, which is large and golden; this goes with the music with great effect as it looks important and is good quality. It stands out in the location as a huge statue or wide plynth, towering over a city. There are also search lights going over the statue making the whole atmosphere that the ident should be respected.